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Club Scene :
Demos: A Key to Your Pilates Success
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From the Studio :
3 Tales of Space Saving Success
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Programming Forum :
Props & Pilates
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Rehab Corner :
Pilates and the Spinal Cord Compromised Client
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Pilates Marketeer :
Marketing Pilates in Health Clubs
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6//
Equip/Maintenance :
Which Spine Corrector is Right for You?
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What’s New at Balanced Body :
New Website, New Catalog, & More
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8//
Balanced Body on the Road :
Summer 2008
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1//
Club Scene
Demos: A Key to Your Pilates Success - By Ken Endelman
Whether you are trying to attract new clients into your Pilates program or transitioning mat participants into Reformer classes, an effective demonstration program is a crucial component to your success. In talking to many of our commercial customers weve found that an effective Pilates demo program can generate an 80 percent success rate in getting clients to sign up for their Pilates program.
Here are some keys to creating a successful Pilates demo.
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2// From the Studio
3 Tales of Space Saving Success - By Kerry OBrien, Morgan Perry, & Megwyn White
Limited space used to be one of the biggest hurdles for fledgling studio owners or those a limited budget. But things have changed quite a bit. Here is what 3 of our customers did to creatively build robust and successful programs in a small space.
“It was a challenge designing a working studio in a 165 sq ft. garage! How did those giant cars of 1943 ever fit? My main design priority was to make it feel uncluttered. A window and full light door provide natural light and a view of the garden. I chose sage green wall colors to create a continuum with the patio/garden area, providing a soothing visual background while leaving the studio itself uncluttered. My biggest expense, aside from equipment, was...”
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Programming ForumProps & Pilates - By Wahida Sharman
Using props can add a different dimension to Pilates. Props can be used on the mat or and in conjunction with any apparatus. A little creativity and the Pilates principles and the appropriate client can change your repertoire of exercises.
The use of props in Pilates allows the trainer to increase or decrease the difficulty of an exercise, facilitate recruitment of targeted muscles as well as stretch and release fascial tissues of a certain body part. This variability of props makes them easy to use with group classes, in studios for privates, semi-privates and in a rehabilitation setting where Pilates equipment may not always be available.
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Rehab CornerPilates and the Spinal Cord Compromised Client
- By Allyson Cabot, PT; Dawn-Marie Ickes, MPT; and Gabrielle Shrier, MPT
The most common spinal cord injuries occur from motor vehicle accidents, gunshot wounds, and sports related accidents or falls. Non-traumatic occurrences are classified as spinal cord dysfunction.
Establishing a wellness program is extremely beneficial for maintaining and improving functional abilities and emotional well being for patients with spinal cord injuries or dysfunction...
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5// Pilates Marketeer
Marketing Pilates in Health Clubs - By Norris Tomlinson
Pilates programming—both mat and equipment-based—is a wonderful complement to the variety of fitness services offered by a health club. However, because it is one of many services, there is the risk that the value and benefits of this awesome method of exercise may not be appropriately communicated to members and guests. Too often, Pilates offerings are hidden in the plethora of classes listed on the group exercise schedule, or, are listed as simply an alternative to traditional and conventional personal training. Pilates must be represented as an invaluable entity rather than a subset of services that are standard or perceived as popular.
In order to create and sustain a successful Pilates program in the health club, the following are essential elements of the clubs marketing efforts to promote Pilates.
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6// Equip/Maintenance
Which Spine Corrector is Right for You? - By Denise Coleman
Balanced Body has a wonderful array of Spine Correctors (also known as Step Barrels). Each has a different design to fit the needs of a variety of users.
These include:
• The Pilates Arc™
• The Contour Step Barrel™
• Clara Step Barrel»
• East Coast Step Barrel
• Avalon™ Step Barrel
Ultimately the choice of a spine corrector is what feels best for you. Here are some guidelines for choosing a spine corrector.
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What's New at Balanced Body
There are lots of new things going on at Balanced Body since our last Newsletter! Here’s our latest news on product offerings and contests:
• New Website
• New Catalog
• Share Your Story/Space Contest Reminder
Check out our newly re-designed website!
We’ve completely revamped www.pilates.com with a cleaner and more modern design. Changeable font sizes and improved navigability make finding what you need easier than ever.
Annual Catalog is coming soon
We’ve got a new catalog coming out in plenty of time for your Holiday shopping needs. You’ll be able to check out tons of new products, from balls to rollers, DVDs and books.
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8// Balanced Body on the Road
Summer 2008
Visit Balanced Body at one of the shows and events we will attend in the Fall of 2008. At most of these events you can test our new equipment or partake of a group Allegro Reformer® or EXO™ Chair session with some of the leading instructors in the industry. You can also purchase any piece of Balanced Body equipment featured on the show floor, and almost all equipment is also available to pre-purchase...
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