Balanced Body’s Pilates IQ® Reformer Engineered for Home Use
Sacramento, Calif. - July 19, 2005
Balanced Body®, the world's largest designer and manufacturer of Pilates equipment, introduces the IQ Reformer, a high-quality, affordable and easy-to-store piece of Pilates equipment. Designed exclusively for home use, the Pilates IQ Reformer is a complete reformer that assembles in seconds and then shortens to conveniently store under a bed or in a closet. Featuring a sleek design and professional features, the IQ Reformer is the ultimate home mind-body machine, allowing you to streamline your body and improve posture.
“Most Pilates equipment is designed for studio use, but we're seeing more and more Pilates enthusiasts exercising at home. In fact, the number of people who do Pilates jumped from 4.7 million in 2002 to 10.5 million in 2004 - nearly half of whom performed the activity at home,” said Ken Endelman, founder and chief executive officer for Balanced Body. “With such a large percentage of Pilates enthusiasts exercising at home, we decided to meet the demand for quality, consumer Pilates equipment and tailor the first affordable and collapsible reformer for home studios.”
Balanced Body's Pilates IQ Reformer features a professional spring system allowing for dozens of resistance levels, adjustable foot bars, a built-in standing platform for standing exercises and a heavy-duty vinyl upholstery with deluxe padding. The Pilates IQ Reformer also offers a telescoping-aluminum frame that lengthens for use and shortens for storage, as well as transport wheels for easy storage. Extended, the Pilates IQ Reformer measures 105” by 24,” and can shorten an additional 43 inches for space-saving storage.
The Pilates IQ Reformer has a 40-minute instructional video by Pilates master instructors Shelly Power and Tom McCook. Power is co-founder of Polestar Pilates Center in Miami, Fla. and a professional dancer. McCook is founder and director of Center of Balance in Mountain View, Calif. and is a nationally recognized fitness and movement specialist.
The IQ Reformer retails starting from $1,495 and weighs 70 pounds. For more information about Balanced Body or to order the Pilates IQ, visit www.pilates.com or call 1-800-PILATES.
About Balanced Body
Balanced Body, headquartered in Sacramento, Calif., is the world's largest manufacturer of Pilates equipment. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's founder and CEO, has been awarded 13 U.S. patents for his inventions, with more patents pending. For more information, or to find Pilates studios or instructors, visit Balanced Body's Web site at www.pilates.com or call 1-800-PILATES.
Editor's Note: The statistics in Ken Endelman's quote are attributed to SGMA International's Pilates Training Participation Report - 2004 Edition.