Balanced Body® and Sport & Health Company Partner to Offer Pilates Programming to More Than 80,000 Members
Sacramento, Calif. - June 26, 2003
Balanced Body®, the leading designer and manufacturer of innovative Pilates equipment, has announced its partnership with Sport & Health Company, Washington D.C.'s largest family of full-service health clubs. The partnership enables Sport & Health Company to offer comprehensive Pilates programming at 29 clubs throughout Maryland, Virginia and Washington D.C. Balanced Body supplies Sport & Health Company with Pilates equipment and accessories, and provides training and certification for the clubs' fitness instructors through its educational partner PowerHouse Pilates.
“Balanced Body provides a simple, comprehensive solution for both our equipment and instructor training needs,” said Adrienne Shaughnessy, corporate program director for Sport & Health Company. “We've already experienced tremendous success with our Pilates classes. Locations offering individual and group reformer lessons have consistently sold out, and mat and prop classes are regularly at full capacity. We're excited to bring Pilates to our clubs, and offer our 80,000 members one of the finest programs available.”
Sport & Health currently offers comprehensive Pilates programming at many of its locations, including free basic mat classes and fee-based intermediate mat, prop, individual reformer and group reformer classes. The company also features three locations with full-scale Pilates studios for private, one-on-one personal training sessions.
According to IDEA Health & Fitness Association, Pilates is the fastest-growing exercise format in clubs, posting a 53% increase between 1997 and 2002. “To meet the rising demand, clubs must implement Pilates programs quickly and efficiently, while maintaining high standards of quality,” said Ken Endelman, president and chief executive officer of Balanced Body. “We simplify Pilates program implementation by providing an effective turnkey solution.”
Balanced Body works with the world's leading educators, such as PowerHouse Pilates, to provide Pilates training and certification to personal trainers and group exercise instructors worldwide. PowerHouse Pilates is working extensively with Sport & Health Company to train instructors in the Pilates method, safety, appropriate class size, proper equipment use and exercise administration. Today, Sport & Health Company's staff consists of 60 certified Pilates instructors.
“Our goal is to offer Pilates classes company-wide on the highest quality equipment, taught by properly-trained instructors who ensure the integrity of the Pilates method itself,” said Shaughnessy. “Balanced Body and PowerHouse Pilates will help us do that.”
Based on each club's size and configuration, Sport & Health Company features an extensive line of Balanced Body's Pilates equipment, including Allegro® Reformers, Trapeze Tables, Ladder Barrels and Combo Chairs. The clubs also use Balanced Body Floor Mats, Flex Ring Toners®, Foam Rollers and other accessories.
About Balanced Body
Balanced Body, headquartered in Sacramento, Calif., is the world's largest manufacturer of Pilates equipment. Founded in 1976, the company was the first to substantially update Joseph Pilates' equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company's founder and CEO, has been awarded 13 U.S. patents for his inventions, with more patents pending. For more information, or to find Pilates studios or instructors, visit Balanced Body's Web site at www.pilates.com or call 1-800-PILATES.
About Sport & Health Company
The Sport & Health Company is the Washington, D.C. metro area's largest health club company, owning and operating 29 full-service health clubs and three full-service day spas. Sport & Health Company serves the health and fitness needs of approximately 80,000 Washingtonians, has over 2,000 employees and is ranked the 8th largest health club company in the U.S. (based on annual revenues). For more information, please visit www.sportandhealth.com.