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Create Heart-Core Synergy with Cardio & Pilates Equipment from Balanced Body

Cardio Programming Fresh Approach for Pilates Studios

Sacramento, Calif. - February 12, 2009

Balanced Body®, the world’s largest Pilates company, says studios and wellness centers should run to integrate cardiovascular exercise with its Pilates offerings. Combining the heart-healthy advantages of cardiovascular exercise with a classic or contemporary Pilates regimen will not only energize clients and diversify programming, but it is also a key service differentiator that will help to attract new clientele and boost the bottom line.

Balanced Body recently partnered with Star Trac, the fastest growing fitness-equipment company in the world, to offer select cardiovascular equipment online at www.Pilates.com. The line of high-quality cardio equipment ranges from $2,195 to $4,495 and includes: S-UBx Upright Bike, S-RBx Recumbent Bike, S-TBTx Total Body Trainer and S-TRx Treadmill.

“For nearly 33 years, Balanced Body has set the standard for Pilates education and equipment. While we are respectfully entrenched in the traditional style of Joseph Pilates, we also stay ahead of the curve on equipment trends and cutting-edge programming ideas. We are proud to partner with Star Trac to serve as a single source for all of our clients’ equipment, education and programming needs,” said Ken Endelman, Balanced Body’s founder and chief executive officer. “Syncing Pilates with cardio exercise is a smart business decision for studios and wellness centers and a win-win for users. Its a symbiotic combination that creates balanced, toned and flexible bodies with strong hearts and lungs and increased metabolisms, bone densities and energy levels.”

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Sleekly designed and extremely quiet, the Star Trac equipment focuses on user comfort within an efficient footprint. Each piece of equipment features an approachable, stable platform with minimal step-up height for easy access and adjustable personal cooling fans and cup holders. The products also offers between 10 and 13 user-specific workout programs, 20 intensity levels, heart-rate monitoring through the Polar Telemetry and Contact Heart Rate System and Star Trac entertainment solution pre wire which includes a 15” LCD screen with larger buttons and fewer scrolling letters for easy viewing.

Available for sale at www.Pilates.com, the cardio equipment carries the Star Trac light commercial warranty for non-dues paying facilities with equipment use between six and eight hours per day.

 

About Balanced Body

Balanced Body is the leading resource for Pilates equipment, information and education for fitness centers, studios, and home users. As the world’s largest manufacturer of Pilates exercise equipment, Balanced Body leads the industry with its innovative designs. Founded in 1976, the company was the first to substantially update Joseph Pilates’ equipment with state-of-the-art engineering, materials and technology. Ken Endelman, the company’s founder and president, has been awarded 24 U.S. patents for his inventions. Headquartered in Sacramento, Calif., the company is the number one choice of clubs, spas and rehabilitation facilities worldwide, with an extensive line of equipment, training programs, accessories, books, and videos that meets the Pilates needs of any professional or home user. For more information, visit Balanced Bodys Web site at www.Pilates.com or call 1-800-PILATES.

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