Health & Fitness
Suggested articles to help you expand and grow your program
Business and Marketing Tips
Creating a Pilates Studio Within a Club or Non-Profit
Creating a Pilates studio and programming from scratch in a club, gym or non-profit … is much simpler if you break the project into smaller, more realistic tasks…
Creating an Effective Demo for Your Program
Whether you are trying to attract new clients into your Pilates program or
transitioning mat participants into Reformer classes, an effective demonstration
program is a crucial…
Ten Important Marketing Tips for Fitness Facilities
A primary key to successful Pilates programming is having a marketing plan. Here are ten things to consider in order to launch and maintain a flourishing Pilates program.
Simple Way to Create a Mind-Body Atmosphere
Several factors contribute to successful and profitable Pilates fitness programs. One that sometimes is overlooked is creating the proper mind-body atmosphere.
Dispelling Pilates “Myths”
Pilates continues to soar in popularity. Yet some of your members may not believe Pilates can benefit them personally. Educate them by dispelling some common myths about Pilates…
Pilates and Music: To Play or Not to Play
…can Pilates enthusiasts relate to music when performing ever-so-precise Pilates exercises? The answer is not so black and white.
Grow Your Business in Any Business Climate
Although we are based in Central California, arguably ground zero for the housing melt down, In-Shape was fortunate enough
to see the coming economic storm.
Increasing Membership in a Rugged Economy
… with the current economic crisis most of us do not have the luxury of expensive advertising. These ideas (can help
you) keep those classes full, without breaking the bank.
Gaining and Keeping Clients after the New Year’s Fade
The New Year is the perfect time to bring new members to the Pilates studio in a club, or retain current ones. But how do you bring in new members and maintain your current ones past the ‘resolution phase’
My experience is that 90% of my clients would love to add cardio during their Pilates session.
The Pilates Chair: Big Workout, Small Footprint
(The Pilates Chair) is a perfect piece of equipment for a club or fitness center. It doesnít take up much space and it
offers a serious workout for even your most fit members.
Pilates: Perfect for Your Older Members
Older adults simply canít withstand the high impact activities they enjoyed when they were younger. This makes Pilates the
perfect exercise for the active seniors at your facility…
Using Gym Equipment for Pilates-based Movement
Here are ways to use items you might already have on hand that can immediately be added to a Pilates class.
Programming for Older Adults
Pilates mat and studio exercise programs, created for your older members, can address body awareness, muscle strength, muscle endurance, range of motion, balance, coordination, and motor planning.
Pilates: Perfect for Your Older Members
Older adults simply canít withstand the high impact activities they enjoyed when they were younger. This makes Pilates the perfect exercise for the active seniors at your facility…
Finding and Training Instructors
Getting Your Instructors Certified
Your club owner approaches you with a new initiative: create a successful revenue-generating Pilates program within the club! This exact same situation happened to me about 5 years ago.
Finding Effective Group X Pilates Instructors
It is the teacher who motivates, inspires, nurtures and retains the participants – and makes your Pilates program grow. So, hiring right will help you increase club revenues…
Tips for New Instructors
For many clubs and fitness facilities implementing a Pilates program, the best solution for finding instructors is to train existing staff. Here are some tips that to help fledgling instructors…
Hiring and Retaining a Crack Pilates Staff
(Elizabeth) Larkam has put together a top-notch staff of eight instructors – some of whom have remained throughout her entire tenure. How has she done it?
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