Balanced Body Wins MOTR® Patent Infringement Suit in Chinese Court

SARCRAMENTO, CA–December 10, 2019–Balanced Body®, the world’s leading resource for Pilates and
integrated movement equipment and education, today announced a favorable ruling in a trademark
infringement lawsuit against Yongkang Elina Sports Equipment Co. (Elina) for one of its leading products,
the MOTR® exercise device and system in Chinese Court. The court ruled against Elina on all counts and
issued an injunction to immediately stop activities infringing Balanced Body’s Chinese trademark No.
17787572. Elina must pay Balanced Body punitive damages of $421,000 for flagrant infringement of
Balanced Body’s rights.

Determined by the collegiate panel of three judges, the court’s judgement cited Elina’s bad faith and
repeated infringement, infringement determination, and damages calculation. This is believed to be the
first trademark case in Shanghai courts applying punitive damages according to the collegiate panel in
an IP infringement case in favor of a U.S. company.

“We are very appreciative of the Chinese court’s thorough consideration of our case and the evidence,
as well as the judges holding Elina liable for infringing on our lawful rights,” says Ken Endelman, Founder
and CEO, Balanced Body. “The judgement validates our ongoing efforts to bring MOTR to a global
audience, and puts potential infringers on notice that Balanced Body is actively protecting our IP and we
will vigorously pursue violators globally.”

MOTR is a personal training system that combines core exercise with strength and cardio conditioning,
variable resistance training and myofascial release. It is a highly versatile system used at home by fitness
enthusiasts, and in health clubs, in exercise classes and small group training sessions around the world.
To learn more about MOTR, please visit https://www.pilates.com/. For more information on
Balanced Body please visit www.pilates.com.